Research, Conventions, & Codes

         When we first got our group, we were already pretty set on our idea. They gave us the choice of filming a commercial on things like our school, several fast food places like McDonalds and Wendy's, and several big businesses like Nike or Converse. Right away we had decided on Nike. It is a well established brand, many people know about it, and it is a brand we all trust and believe in. We all thought this would outweigh the other brand, Converse because we were an all boy group and none of us grew up wearing converse, we all wore Nike. We though we could follow an Nike commercial best because we all grew up seeing the commercials and watching the brand, so we collectively thought we could do the best commercial on the brand because of our previous knowledge. Our first thing we did to research was to simply watch Nike commercials to try and see what elements we could use in our filming to come as close to a Nike commercial as possible.

         In our research, we looked at many commercials, and we saw one commercial using a point of view camera angle and we thought of using this in our commercial on a soccer field. For the commercial, we will be doing sports while wearing Nike apparel to fully endorse the product and try to sell the audience on the need of their products. In the commercial, we also saw that they used very upbeat sounds like cheering crowds, music and movements. This is used to persuade the buyer into thinking the same will happen to them if they also wear the apparel. We also realized that there were repeating themes in the commercial like them using the same film at the start and end. The lighting used is bright and happy when it is outdoors, but when it is indoors, it is dark with a few really bright lights here and there. Finally, we realized that at the end of every Nike commercial there is their famous slogan,  "Just do it" as well as their famous swish logo. We thought it would be a good idea to incorporate this into our video too.

        After the filming, we will edit the videos to make the commercial high quality to reflect Nike's actual commercials. We will color grade the film to make it look more professional, and change the lighting in different scenes, just like Nike. In the commercial we viewed, there were a lot of slide transitions adding depth to the commercial, we will make sure to implement these into our commercial. We can make the colors more washed or clear depending on whether or not the film is taking place in the past or the future. We can pre record sounds we want to come out louder and put them over the film because Nike does the same thing to try and show the more important parts of their own commercials. We can also add in any images, and/or titles in the editing process to give the names of their products. This includes the Nike swoosh and the slogan at the end of the commercial.