Thursday, October 24, 2019

Filming the Commercial

Today, me and my commercial team filmed. At first, we were very confused as to what we needed to do because the steps to getting our cameras and gear were a process to get. There was so many moving parts and things we had to sign to be able to obtain. For example, we had to write out what number camera, SD card, and tripod we had before we could even leave the room. This took nearly 20 minuets to do, and dramatically cut our filming time down. Next me and my group mates changed into nike hear, me and Alex were prepared and fully dressed out, while Atian brought nothing and didn't really contribute. After leaving, we picked our first filming spot due to the good lighting, light foot traffic, and most importantly the fact that it showcased the idea that we were at a school. This was an important part because without the viewer knowing we were at a school, it would be hard for them to see the entire commercial develop.  However, we had to reshoot the opening shot several times. There was always something screwing it up, noisy kids walking by, a lawn mower buzzing, or even faculty golf carts moving by. Eventually, we took three or four solid shots we would use. Getting the angle for this shot was hard, we wanted a fully body shot as Alex was getting closer, but we also wanted to show the Nike prevailing, but we got the best of both worlds with Atian filming, and me tossing him his nike bag.
Our next challenge was getting a cross cut shot of Alex walking to the field, catching the same bag as before. This was an issue because we couldn't get the right toss to mimic the toss of him walking in the hall. Another issue we were having with this shot was how far back Alex was when he caught the bag. We took multiple shots trying for the best one, and we think we on the right track, and with the magic of editing we will be fine. Next, we filmed a POV of Alex lacing up his cleats, this was hard because Atian needed to hold the Camera from Alex's eyes, making it hard for Alex to see the process of lacing up his cleats properly. Also, another issue was Atian had to awkwardly hold the camera, possibly ruining the integrity of the shot. Next, we shot a pan of Alex walking to the field. This was easy, even though there was kids filming in the back round. Then, we recorded him taking a shot to showcase his skills in the Nike gear.
Our hopes are to cut this shot, and jump to another shot of Alex in a game situation. This would show Nike working in all situations, which is the main goal of our commercial. From here, we moved to a close up of Alex scoring. This was a hard shot to get because we couldn't pick a good angle, but we got multiple shots so we will do with what we have. From here, we panned out and had Alex walking back towards the middle of the film. We started at a chest high shot of his back, and as he walked away, we got to see more and more of him with the Nike. This was our closing scene and we hoped to do a fade out and show the Nike logo and their logo, "Just Do It." Next, we had to dump our footage, this was a hard part that almost ruined our filming! We couldn't move the files from the SD to our school computer, so we eventually just moved them to my personal computer so we would have them. This was a hard step, as we didn't want to ruin all the footage we had just taken, but we didn't want to have to rely on me with my personal computer every single day. Overall, the day was productive, and I got to do multiple roles of the process, but I felt weird being on camera, as it was a first for me. Alex was a star, he had the majority of the screen time, and he acted very mature and was very meticulous.

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